How would you feel if you were able to increase your customer base by 900% in the next 12 months?
Off course, you will feel great especially in this tough economy climate. It’s no longer news that digital technology has facilitated business growth in the past two decades. I’m frequently contacted by business owners on how they can attract more customers using the internet. Having a website alone will not bring you customers, but optimizing your website to attract your target audience and convincing them you can solve their problems will definitely increase your business revenue.
Here are 8 ways to Attract Customers through your website and also increase your Business Revenue.
1) Your Website Should Be Clear With Your Value Proposition
The attention span of those coming online is short. Research has shown that people spend less than 10 seconds on a website before deciding to leave the website or remain. If a prospect interested in your services visit your site, in 10 seconds can they understand what your business does? This will determine if they will become your customers or not. Your website homepage should be able to project your VALUE PROPOSITION in such a way that it can convince prospects to do business with you. Your message should be Concise, Convincing and Result Driven.
You can see the Clear Value Proposition from Kissmetrics, an Analytics tool that helps you understand your website visitor. They’re very clear with what their solutions provide upfront.
LeadPages is another example of how a website should have a Clear Value Proposition. LeadPages helps business owners build more email leads through their unique Landing Page system and they simplify their Proposition through the text on the homepage and a Demo video one can watch to see the application in action
2) Your Website Should Be Search Engine Optimized
Whenever I intend to make use of some products and services, I make use of the internet for research. For example, if I intend to rent a new apartment in Maryland Lagos, I will Google “Apartment for rent in Maryland Lagos”. If your prospect Google the services or products you offer, will your business website be listed by Google? If you Google Digital Marketing Companies in Nigeria, Kings Elite is listed on the first page.
If you also Google Social Media Marketing companies in Nigeria, Kings Elite is also listed on the first page. Likewise for so many keywords.
We’re ranking on the first page because Kings Elite website is Search Engine Optimized. We do receive loads of inquiries from those that find our business through Google and other search engines. We have converted some of these prospects to customers just because our website is search engine optimized thereby receiving Free customers from Google without paying a dime on advertisement (How cool is that :)). One of your priorities in 2016 is to ensure you’re receiving FREE customers from search engines like Google, Yahoo and Bings without spending a dime on search engine advertising.
3) Your Website Should Have A Good User Experience
Have you been to a website in 2016 that looks like it was designed in 1997? That is as a result of poor user experience design. The Visual Appeal of your website is very important in building trust with your prospect. Your Brand will be assessed by the way your website looks. You may be a big company offline but if your website is not properly designed, your online audience will view you as a small business based on the look of your Digital Brand. There are times I decide to make use of a service based on the business Digital Brand. A good looking website with great user experience will increase your company trust and prospects pay for services based on the trust they have for the service provider to deliver. If your existing website has poor user experience, it’s time to rebrand and get a new website that will project your business in positive manner and also improve your business Brand.
Konga Website is a great example of a website with great user experience design. eComerce shoppers to the website can easily identify the categories of products they want to buy. With less than one minute on the website, you can locate the exact product you intend to buy and start placing your order. If you intend to grow your business through your website, you must offer your website users a great experience and also makes it easy for them to access the information they need on your website within few minutes if not seconds.
4) Your Website Should Have A Blog
According to Hubspot, an Inbound Marketing Agency; A company that blog receive 67% more leads than those that do not. Search Engines like Google also rank blogs higher than normal static website. Having a blog on your corporate website is one of the best decisions you will ever make. Blogging project you to be a Thought Leader in your field and prospects naturally want to do business with thought leaders. When you blog about the products and services you offer, your prospect will see you as an expert in your field and people love to deal with experts. For example, if you’re a real estate consultant, you can write a Blogpost like “7 pitfalls to avoid when buying a house”. Blogging consistently about Real Estate will improve your Brand and also project your brand an expert status on the mind of your prospects. You must not be a professional writer to Blog on your website; you can outsource your blog content creation. Don’t give an excuse, just start Blogging on your Website and watch your Business attract more paying customers consistently.
Konga despite being an eComerce website also have a vibrant Blog page where they inform their target audience.
5) Your Website Should Have A Lead Magnet
Lead Magnet is simply a system where you ask a website visitor to submit their name, email address and phone number in exchange for information. The information could be free eBook, Report, Discount, Audio, Video, Consultation or whatever you believe your prospect will find Valuable. According to research, email marketing is still the best way to convert a prospect to customer.
When you visit Yudala, an eComerce website; a Pop-up appears requesting for your email address. Now here is the Promise “SUBSCRIBE FOR FREE BELOW TO GET BEST DEALS UP TO 50% OFF”. Everyone loves Discount and Free stuff, I do as well :). When you opt-in, you will start receiving Newsletter from them including links to their products for you to buy.
Your website should have a lead magnet either on the homepage or any other page within the website. You must also ensure you send your email lists valuable content regarding their interest and you should also market to them occasionally. But the warned, don’t send them offer to buy on each of your email messages, that’s the fastest way to destroy your brand and get people to unsubscribe from your newsletter. Always provide VALUE through your newsletter with high-quality information’s and they will do business with you someday. The Law of Reciprocity is still at play in this Age. People will feel indebted to you after getting a lot from you for free and they will find a way to reward you back. Depending on your business, when you provide a lot of value to your prospects; they can reward you either by buying your services or recommending someone to make use of your services. If you have no way of collecting your prospect contacts, you’re missing lot of business opportunities. Ask your website designer to integrate a Lead Magnet on your website as soon as possible.
6) Your Website Should Be Mobile Responsive
The number of people accessing the internet through their mobile device has surpassed that of computers. If your website was designed for computer screen alone, you’re missing the opportunity with your mobile prospects. I don’t spend much time on a website that is not mobile responsive. If a higher percentage of online users access the internet through their mobile device and your business website is not mobile responsive, don’t you think you will be missing lots of business opportunities? It’s time to ensure your website is mobile responsive in order to convert your audience using mobile devices into customers.
Here is Dental Plus website, our client that we handled their website design. It’s also Mobile responsive which allows their users accessing the website through a mobile device to have a great user experience.
7) Your Website Should Offer Live Support
Prospects want instant Answer to their questions regarding your products and services. Beyond phone calls and sending them emails, if you can address their inquiries live on your website, the probability of turning them to customers is high. I have personally had a chat with prospects on my website which resulted in either appointment or demand for a proposal. They would have procrastinated the appointment or proposal if I had not hooked up with them on my website and reassure them my company can solve their problem. 21st-century Prospects need an instant answer and that you must provide for them if you need their patronage. It reassures them that you’re a serious Brand. Your website should have a LifeChat application that will enable you to chat with your prospects either from your computer or mobile device.
Most people coming to your website are strangers that do not know you or have not identify with your brand before now. How will they trust you with their money when you are still a complete stranger to them? Social proof such as Testimonials, Reviews and Endorsement from your existing customers play’s a special role in convincing new prospect to do business with you.
People still rely on others recommendation and endorsement to buy new products or services. Have you seen Dettol advertise with the message that it’s endorsed by Nigeria Medical Association? That is Social Proof in action and most people will end up buying Dettol because of that endorsement. Have you also seen advert by Oral B toothpaste with a text that it’s endorsed by Nigeria Dental Association, that’s social proof in action. Social proof is so powerful on the mind of people. If you don’t have a testimonial from your existing clients because you never consider it important, you should start it now. Type and print a one page document form that contains field like Name, Company Name, Business Type, Position and Review box. A happy client will provide you a review if they had good experience with your company. If your clients are internet savvy, you can create a Review Survey using tools like Google Form, Typeform, Wufoo, Survey Monkey. You need to email your clients the form link for them to type their response. You can then utilize these reviews on your website and marketing materials with their permission. It is very important to provide your customers an outstanding service because that is the only means to guarantee a positive review from them. Testimonials from your existing customers have the potential to increase your client’s base by 300% if well utilized. I have had customers who said to me they made up their mind to use my service based on the recommendation of others. This is a very powerful marketing channel though neglected because its free and most people consider free things worthless. You need to change your mindset and start getting reviews from your customers now if you want to attract new clients and increase your business revenue.
These are the 8 practical ways you can increase your customer base by 900% or more in the next 12 months or less. They’re tested and proven by various research and documentation. The only way these ideas can work for you is when you take action and start working on them.
If your business has an existing website that does not include these 8 things, then you need to talk to your website designer in order to update your website with these features. I have had complaints from businesses owners that their website is not bringing them customers. I can assure you that implementing these ideas will result to your business converting more prospects to paying customers. I have personally tested these ideas on my company website and for clients; the reality is that it works.
However, if you’re reading this article and you do not have a website, visit www.webdesignpro.com.ng to get your firm a high-quality website that incorporates these ideas in order to start attracting your target audience and converting them to customers. If you also have an existing website that is not bringing you sales, Kings Elite can also help you redesign your website to be Search Engine Optimized, Social Media Integrated, Mobile Responsive, Lead Magnet Integrated, LifeChat Integrated, Good User Experience and with a Clear Value Proposition. Visit www.webdesignpro.com.ng now and get a website that can increase your business revenue.
Finally, I’m planning to organize a FREE Webinar (Online Seminar) on this same topic and demonstrate live how you can activate these Ideas and Explode your Business with Sales. Preregister Here and you will be contacted when the Webinar is about to take place.
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Viola 🙂 Thanks for reading through this long Episode….